"Our approach instead was to re-imagine epic to really speak to craftsmanship. "For this game, we knew we weren’t going to be able to make big environments with tons of characters," continues Chayes. Historically, that meant something awesome and huge and with a ton of spectacle." With all of the games we’re doing, they need to deliver an epic entertainment experience. "If you walk through our patio, in the middle of our buildings there’s a giant, 12-foot statue of an orc, and at the base of the orc is a bronze plate that says, 'Dedicated to creating the most epic entertainment experiences…ever.' We really think about that. On a cultural level it was certainly a challenge for Blizzard to bring its card game to market, as Blizzard has notoriously high expectations internally for the games it releases – and Hearthstone was no exception.
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